Meet Jilly

Baby Sleep Made Simple’s founder and mom who was desperate to sleep through the night.

Hi, I’m Jilly Blankenship

Baby Sleep Consultant, Neonatal Nurse, International Board Certified Lactation Consultant and Mom of Two.

When my daughter was born in 2014, I was pretty darn confident that I would be a great mom. After all, I was a neonatal nurse who took care of 3 babies at a time!

Surely I could care for one baby, 24/7 right?

Turns out I was completely unprepared for how sleep deprivation would rob me of my confidence, energy and joy of being a first-time mom. In the beginning, I fed my baby to sleep and we both slept well enough. But then the 4 month sleep regression hit hard, and the next thing I knew she was 7 months old and we hadn’t slept longer than a 2 hour stretch for ages.

I felt totally overwhelmed. I didn’t have the energy to enjoy my baby. I argued with my husband a lot. I began to feel depressed and anxious and I started thinking that things would never get better.

But there was a small voice inside me telling me that sleep was the problem, not me. It assured me that I was the perfect mom for my sweet baby, I was just too exhausted to realize it. This voice convinced me that if we got the sleep we needed, everything would get better. I scoured the internet and read all the books for the best way to sleep train my affectionate and sensitive baby.

All I found was “Just cry it out” which felt uncomfortable  or “Wait it out”  which felt impossible. I thought “There must be a happy medium. Surely, sleep training can be responsive and customized depending on a baby’s temperament, age and parenting style.”

Since I couldn’t find what I needed, I created it.

My daughter started sleeping through the night in less than a week. I felt incredible:  happy, optimistic, lighthearted and energetic again. I started sharing what I did, tailoring it to other families, and over time my business was naturally born.

Turns out there’s a lot of tired parents out there. It doesn’t have to be this way, so I made it my life’s mission. Since 2015, Baby Sleep Made Simple has helped more than 100,000 families find tender and effective solutions for their children’s sleep and over one million people visit our website each year.

Our programs combine sleep physiology, personality and psychology with proven, practical go-to-sleep methods to curate options for any family, no matter their situation. Daycare baby? We got you. Sensitive little one? No problem. Older sibs at home? No prob. Barking dogs? That can be ruff.

The Baby Sleep Team of Coaches is incredible. They’re all former clients so they know our proven framework from the inside out and they fully understand sleep struggles. We will help you find a solution  that suits your child and fits your lifestyle so you get the peace, quiet and enjoyable life you deserve.

Meet our Sleep Team

Say hello to the coaches that will help you get your sleep (and groove) back, so you can enjoy the magic of fantastic sleep.


Alyssa is Head of Support. She hosts private and group sleep consultations as well as runs our online Sleep Training Communities. She’s a baby sleep pro! She’s a mom of two girls and worked as an Elementary School Teacher before joining our team.

Micaela Head of Ops at BSMS


Micaela is Head of Operations. She’s the wizard behind all of our tech magic and ensures our clients have easy-to-use online programs. She’s a mom of two living in Italy and worked in Digital Marketing before joining our team.


Jilly is the Founder of BSMS and is always striving to give parents what they need and deliver customized, effective sleep solutions. She’s a mom of two and worked as a Neonatal Nurse before starting BSMS.

Bye-Bye Sleep Struggles

Discover proven solutions to get your little one sleeping soundly, so life can get sweeter.

Easy-to-follow, Customizable Sleep Programs

Start to see changes in just a few days. Yep, that’s us, dangling the sleep carrot.

Background Image

21 Days to Peace & Quiet

(5-23 months old)

Learn More
Background Image

Naps: Getting Downtime in the Daytime

(6-24 months old)

Learn More
Background Image

Big Kid Sleep Made Simple

(2-6 years old)

Learn More

Early Wakings No More

all ages

Learn More

Want My Best Sleep Advice Delivered To Your Inbox?